Gryphon Leadership Group is a sales firm dominating the industry in Northern VA and the DC metro area.
We provide a friendly, professional and thorough sales force that bridges the gap between large companies and their customers that other marketing channels cannot effectively reach. Gryphon Leadership Group does several things for our clients. We’ll target the customers you can serve most profitably – and search out the best ways to reach them.
Our strategies are based on rock-solid research and analysis that include:
– Target Markets: The customers most likely to want what you offer. The segments you can serve most profitably. Approaches that will deliver higher margins. Ways you can outmaneuver your competitors.
– Marketing Objectives: The specific behavior changes that will produce the business results that you are looking for. With the number attached, because you get what you measure.
– Market Positioning: The best way to position your organization that clearly defines your differences – and helps people understand why those differences matter to them.
– Communication & Contact: Messages that will compel your target audiences to re-think your product or service and change their behavior and the most effective and cost-effective ways to convey your messages to the most productive audiences.